Newsletters are the easiest and best way to keep in touch with your customers - and they are the cheapest with the great return on investment (ROI)!
"E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values." - DirectMag.com
Email Marketing Campaigns
This powerful marketing tool is used to keep in touch with clients, introduce new products and services, announce staff changes, upcoming events and awards, and communicate anything your customers and/or prospects might find interesting.
Let us take a look at email marketing compared to other forms of marketing:
- According to the Direct Marketing Association, the return on investment (ROI) for each dollar spent on e-mail marketing is $57.25. This makes e-mail marketing the highest ROI across all marketing channels. According to Jupiter Research, e-mail marketing is expected to exceed $1 billion by 2010.
- 2/3's of US Internet users surveyed said e-mail was their preferred channel for written communications between friends.
- ExactTarget, "2008 Channel Preference Survey" (2008)
- Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of e-mail. - ExactTarget, "2008 Channel Preference Survey" (2008)
- 65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor e-mail to communicate with businesses in five years. - Habeas (2008)
- 67% of respondents prefer e-mail as a communications channel over other online vehicles and 65% believe this will continue to be the case in five years. - Habeas (2008)
- 80% of marketers report e-mail is strongest performing media buy ahead of search and display. - Datran Media, "Marketing & Media Survey" (2008)
- Search is the favored channel for complementing the e-mail channel. - Datran Media, "Marketing & Media Survey" (2008)
- 83% of surveyed marketing executives worldwide used e-mail, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)
- 33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of e-mail marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
- Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of e-mail marketing.
- Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)
- 83.2% of marketers surveyed chose e-mail marketing as the most important advertising mediums they will use in 2007. - Datran Media Research (2007)
- 49.6% of online merchants maintain that e-mail marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)
- When marketers do use e-mail in concert with other marketing channels, two out of three use special offer codes to integrate the channels. - DMA (Nov 2006)
- According to Ad: Tech Attendees 31% of US Marketing Executives surveyed say direct response programs (e-mail and mailings) have greatest ROI, more than double all other marketing programs (p.r., event marketing, website, advertising). - CMO Council (2006)
- Online retailers ranked e-mail marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) ranking second. -Online Retail Holiday Readiness Report, WebTrends (2006)
- Telephone and e-mail produced the highest response rates - 2.60% and 2.45%, respectively - among direct marketing media channels in terms of generating leads. - Direct Marketing Association's "2006 Response Rate Trends Report"
- 57.4% of respondents to the survey report that sales from e-mail as a proportion of total sales are much higher or somewhat higher than a year ago. - Internet Retailer (Sept 2006)
- e-mail generated $15.50 in sales per dollar spent on e-mail marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on e-mail, Winterberry Group reports. - Winterberry Group (2005)
- e-mail will maintain about the same leads over direct mail and telemarketing in generated sales this year, when Winterberry estimates that e-mail will generate $16.7 in sales per dollar spent on marketing, compared to $14.6 for direct mail and $9.71 for telemarketing. - Winterberry Group (2005)
- e-mail drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar.
- Winterberry Group (2005)
- e-mail delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-e-mail Internet marketing. - DMA (2005)
- Winterberry also projects that marketers will spend $2.2 billion on e-mail campaigns this year, up from $2.1 billion last year, and that they'll spend $51.4 billion on direct mail, up from $48.6 billion last year. - Winterberry Group (2005)
- e-mail marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs. - Direct Marketing Association (DMA) (2005)
JESEDIA e-mail Marketing Services
- Custom e-mail Design and Development– We'll take your existing brand and include those traits in your campaign. Additionally, any of your custom e-mail templates will be coded in HTML and tested in Outlook 2003, Outlook 2007, Hotmail, Yahoo, Gmail, and AOL.
- Content Development – We understand that you may not have the time or resources to write compelling and informative campaigns. We have top-notch partners and editors in the industry that will help you choose things such as topics, discuss and refine ideas, and write the articles that you want.
- Coding – Once we have a template designed and we have developed the content, you will need to have that content laid out using CSS (Cascading Style Sheets) and coded into HTML the final piece ready for delivery. We can generally do this in roughly 4 - 6 hours.
- Distribution - JESEDIA is partnered with Constant Contact, the leader in "Inbox Delivery." We can help you upload, test and launch your campaign. This can be done hourly through one of our support packages or quoted on a per project basis. Typically, it only takes about an hour to two hours.
So, you're probably wondering one of two things...
- How do I get started? That's simple: Click Here to tell us of your specific needs and get a quote.
- I still have some questions and would like to discuss more about e-marketing with you. Then Click Here!
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