Developing a Web presence in the marketplace for your product(s) or service(s) is an important part of a successful marketing plan. The following steps and questions can help you (and us) in determining your path to a successful Web site.

Research

• Research and scheduling
  Does your company need a Web site? Research your competitors' Web presences and then determine if you need a Web site, and if so, how soon the site should be developed. 

• Vision and purpose
  Determine the vision and purpose for your Web site.  Don't worry, if you need help with that, we're here. Contact us!
   
• Strategic objectives
  What are the strategic objectives of your business and your business's web site? For example, do you want to provide online ordering or to announce new products?
   
• Critical success factors
  Describe the processes required in what you would consider to be a successful web site.

Technology

JESEDIA will help you determine what technology you will need for your new Web site. We will determine the server type, where the server will be located, who will host your site, and who will provide technical support for the site and server. Typically, we provide all of these services.

Risk and Pain Factors

We will help you determine the costs of deploying your Web site, including such factors as your budget, downtime, change processes, and upgrades.

Strategy

• Competitive landscape
  Use the following table to evaluate the market measured against your competitors' Web sites. This will help you determine how to make your Web site competitive.
• Brainstorm
  Identify action items that you want in building your Web site. Don't worry, we'll help you with that.

Plan

• Look and feel
  We will develop your Web site diagram and draw preliminary mock-ups of your Web page designs. Determine colors, graphics, and layout and make notes of critical decisions as we go.
   
• Project identification
  We'll identify your project resources and the logistics of building your site.
   
• Deliverables
  We'll determine what documentation you must create and pass on to your stakeholders. For example, you might need a marketing plan, a sales plan, or an IT strategy.

Building the Site

• Content
  We'll help you identify the content for your Web site; decide where you need to develop specific content; adapt existing content, insert links, or create forms.
   
• Project plan
  We'll assign responsibilities and determine milestones and deadlines for project completion.
   
• Risk assessment
  We then assess the risks that might need special attention and determine how to handle those risks.

Design

• Conceptual design and prototypes
  We will create mock-ups that show the final layouts for each page, frame, or section of the site.
   
• Technology architecture
  We then determine how elements on the site will interact with your internal systems such as customer databases, product catalog, shopping cart, order confirmation, e-mail, and security, as well as external elements such as credit card and order verification systems.
   
• Quality assurance
  We'll develop a testing strategy and run function tests to make sure that all items populate and work properly and address any found issues prior to release.

Implementation

• Content development
  We'll help you determine the content that you want to put on your site. This includes items such as your company information, product lists or catalogs, locations, press releases, contact information, or FAQs.
   
• Graphic assets
  We'll help you identify the graphic elements that you need for your site, and assign the resources necessary for development. Graphic assets can include photographs, illustrations, animated objects, fonts, and user interface elements such as option buttons and navigation buttons.
   
• Templates
  We'll help identify and develop the templates that you need to present information on your site.
   
• Functionality testing
  We'll then develop your functionality testing strategy. How will the site be tested to make sure that every element functions as expected? Do you need to test how quickly your site loads in every browser that you support? How will your site come up in various Web searches? This is what we take into consideration with EVERY web site we build.
   
• Updated project plan
  Then, we assess your project plan and identify milestones that still must be reached. We will also update your plan as needed. Are there any critical areas that still need attention?

Stabilization

Stabilization includes testing your Web pages for accuracy and functionality, fixing bugs in the code, deploying the finished product for public use, and performing continuing maintenance to keep your Web environment running at optimal levels.

• Testing
  We determine at what point the system's response time degrades or fails under heavy loads and we make sure to test each browser that you want to support.
   
• Bug fixes
  We can even develop and implement a system for noting and fixing bugs within the site as they are identified. This is optional, but a lot of our larger clients like to utilize this "ticketing" system.
   
• Deployment
  Then it's time to develop a plan for deploying your completed Web site to the Internet.
   
• Maintenance plan
  We can then determine a plan for maintaining your Web site. Indicate who will perform backups, replace hardware (if on your company site), and install updated content. And we'll help develop a site maintenance schedule.

All these things are important and a lot of the time, over-looked; however, JESEDIA has been doing this for over 10 years and we know what it takes to build web sites of all sizes.  So... are you ready?

Contact Us or Request a Quote!